“This pride season, Jack’d has partnered with FCKH8 on the FCKH8 Pride Tour aimed at combating racism, sexism and homophobia.   The tour is traveling to 25 cities in the USA, Canada and Europe with its message of inclusiveness, community, and equality.  “At each stop, we are urging men to come out, be proud, and own their individuality,” says Alon Rivel, Director of Global Marketing at Jack’d.  The FCKH8 Pride Tour arrives to San Diego on July 15.

“The current political climate has brought out a lot of fear in people, especially within the United States,”  continues Rivel from the Cambridge offices of Jack’d.  “All people deemed ‘different’ and not part of the status quo are experiencing hatred, negativity, and hostility.  Its important, now more than ever, to fight for inclusion and the basic liberties and freedoms that our political heads want to take from us.”

The battle is not only with Washington.  Rivel sees divisiveness within the community, too, in the form of sexual racism.

As dating apps have become the new gay meeting ground, gay minorities are feeling rejected.  Many report difficulty finding a place in a community where they’re often shut out by men who believe that exclusion is acceptable.”

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